How to create persuasive logic
Clarity, simplicity and Impact are the key words here.
Logic, by its very nature, implies some form of analysis. The simpler you keep something, the more people will accept it and the more powerful the piece of logic is. There are way more “expressive” people than “analytical” people in the world. We don’t like to have to work hard to process things.
Persuasive logic requires all aspects of the case you are putting forward to be authentic. This includes, for instance, considering the effect of not including annual maintenance fees in a Rent vs Own calculation. People perceive there is something missing and its impact is weakened. You also destroy trust by doing this.
If proof looks like sleight of hand it is also diminished. It must “hold water”, it must be credible.
There are different types of logic –
Financial – this relies on creating a fear of loss.
Emotional – compare the sense of staying in much larger and more luxurious condominiums compared to hotel rooms, but be authentic – hotel rooms these days are pretty nice, so don’t make out that they’re not.
Emotional – contrast the bonding and relationship benefits of committing to vacation time with not doing so.
Emotional – present third party evidence that shows the marked beneficial effect on health of taking regular vacations.
All of these – and others that you will present, are not actually reasons to decide to buy Vacation Ownership. That sounds perverse, I know. What they are, are supportive facts to allow the head to give the prospect self-permission to go with the “want” in their heart. – Without that “want”, that desire, none of the above will be sufficient on their own accord.
Why is this? Logic has to be overwhelmingly compelling to cause action on its own. The beneficial fuel consumption of a car is not reason enough alone to buy it – but that combined with cool looks and a sumptuous interior will often tip the balance – and give the buyer the ability to tell others “it was all about the fuel consumption” because they are ashamed of their own vanity.
At Light we can give your logic clarity, brilliance and intensity.